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Future is Now

Innovate the dance & festival scene


Amsterdam Dance Event is an official partner of this event

Dance Festivals & Innovation

24 hours back to back coding

To stimulate innovation in the dance and festival scene, ADE 2017 will see DGTL, Young Creators and ADE joining forces again to organize the second ADE Hackathon. As the electronic music scene is using data & technology more and more, these three parties acknowledge that it is of importance to discover further opportunities in this domain.

At the ADE Hackathon, smart developers, designers and entrepreneurs are asked to think about the challenges that are faced by the dance and festival scene, but also to think about the opportunities that data and technology provide. A group of 100 selected bright minds will be invited to develop smart concepts, new apps and inspiration within a challenging timespan of 24 hours.

The event will be closed at DGTL KOMPAKT at the NDSM



Successful dutch startups in the event industry

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Data & Tech

The available resources for building hacks

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Main prize

A weekend at DGTL Festival Barcelona

Including Flights, Hotel & Backstage Passes


Hackathon Challenges

Use data & new technologies to innovate the dance scene

The dance and festival scene has numerous challenges and opportunities and we ask you to use data and new technology to innovate. AR, VR, IoT, RFID...whatever you want. We will focus on three topics, but any application that is relavant can compete with a wild card. Below our focus teams with some ideas to get the creativity flowing...


  • how can we boost the online offer and consumption of certain dance genres? There is room for improvement
  • how can we find that cool track from a live set and add it to your personal playlist?
  • how can we get to know better insights on what kind of artists or tracks a festival visitor likes?
  • how can we help people find new artists/labels/tracks in genres that are not so easy to find online 
  • ...


  • how can we extend the awesome festival experience to someone's home or phone. 
  • Relive your festival by a personalized aftermovie 
  • Go on an AR quest and meet up with your favorite DJ back stage
  • Stay informed & know where to go
  • ...


  • avoid the crowds and get to a festival in the most relaxed way...mobility remains challenging
  • manage the crowds...can we see real time where people are and what they are doing?
  • Can we generate more insights on the behavior of festival visitors so we can build better events
  • How to organize festivals in the most sustainable way
  • ... 


  • Any solution that you create during the weekend that is relevant for the dance and festival industry is welcome! 




DGTL Festival is one of the leading dance festivals in Amsterdam. Every year we open the festival season during Easter, we host 3 nights at NDSM during the Amsterdam Dance Event and have grown internationally to Sao Paulo, Tel Aviv and Barcelona.

DGTL wants to interact more consciously on scarce resources and besides that would like to reduce its footprint. We are aiming to produce a festival as sustainable as possible but we also keep in mind that the way we work towards this goal needs to fit into the DNA of DGTL. Innovation and use of technology is an important factor to the festival. We want to surprise visitors with our progressive projects and create awareness with them but of course in a cool and appealing way.


ADE is the ultimate annual business and innovation platform in the field of electronic music.

In the past twenty years ADE has grown into a globally renowned platform for the international dance and electronic music scene. The festival is the perfect place to spot the latest musical trends and emerging talents, as well as hearing the most recent work of both electronic music pioneers and current superstar acts. In addition to the extensive line-up of the ADE Festival, ADE Playground offers music enthusiasts a large and varied daytime program including exhibitions, in-store promotions, pop-up stores and film screenings all over the city center. The business aspect of the event (ADE Conference) is recognized as the most important of its kind, presenting a broad range of conferences and networking opportunities that focus on music and technology, VJs & visuals, sustainability, dance & brands, harder dance styles, new talent and the education of students.

ADE stimulates innovation and entrepreneurship in the dance & festival scene by projects such as the Hackathon.

The Program

The ADE Hackathon will start at 16.30 on Friday October 20 and we will end with the pitches & prizes 24 hours later. After that you can chill out at home or at the venue. We all meet again at 23.00 for some drinks and of course the grand finale….DGTL KOMPAKT.


October 21

07:00    Breakfast buffet
12:30    Lunch
15.00    1st round judging
17:15    Stop Hacking
18.00    Pitches & Prizes
19.00    End & Chill
23:00    DGTL Kompakt


October 20

16:30    Doors open
17:30    Official opening    
18:30    Hacking starts
21:00    Dinner time
00:00    Sneak peek @ DGTL



The opening will include a keynote from Meindert Kennis, the CMO of Spinnin' Records.

Friday night will be boosted by a mini set of  Andrew Pacific and a sneak peek @ DGTL

Do you want to check out the final pitches on Saturday? Come an join us from 17.00. You don't need an ADE conference pass or seperate ticket


All participants of the hackathon will be granted access to DGTL x Kompakt night at the Scheepsbouwloods on Saturday from 22:00-06:00 Timetable & Info


The venue

The Hackathon will take place amidst all the ADE Festivities at the NDSM terrain in Amsterdam North. Our homebase for the weekend will be MTV HQ.

MTV Nederland
NDSM plein 6
1033 WC Amsterdam


Sponsors & Partners

Our partners and sponsors are essential to create a great event! Data and technology will support the hackathon participants in building solutions for our challenges. Are you interested to join? Would you like to bring in your data or would you like to connect your brand to this event? Contact us a


Ecosystem Supporters

Results ADE Hack 2016

ADE Volt (Winner ADE Hackathon 2016)

ADE Volt is an application that registers movement of festival visitors by use of sensors that are already in your mobile phone. With this information the festival light show can interact with the dance vibe of the visitors in real time. This data also gives insights in how well a performance of an artist is perceived by the crowd. Maybe it can even be a source for a new artist rating. After all the best DJ is the one that gets the crowd dancing.

The data generated can be used for multiple applications. It’s entertaining for the public to see where the crowd is going wild, but it can also be used for other purposes.


Q helps festival organizers to better distribute waiting lines across various bars, toilets and entrances. Q advises festival visitors which bar or toilet to go to avoid queues. 

Crowd Control

With our technology 'Incentive Based Crowd Control (IBCC)’ we distribute visitors from busy festival areas by discounting less crowded festival areas. We can measure differences in sales velocity by checking the RFID scans at different bars, once they hit a certain threshold we start incentivizing visitors to go to other bars/locations, which will also help food points to sell their stock, subsequently preventing waste. We will only incentivize visitors with at least one token on their RFID. We don’t know yet exactly what these thresholds for labeling a busy bar are, for that we would like the opportunity to experiment.

Leegstand activator

De ‘Leegstand Activator’ provides all information needed about a location, the neighborhood and even the estimated turnover when you would organize an event there. With this information the owner of the property can be convinced to rent out the location for events, instead of leaving it empty and unused.


Big lines at bars and food trucks are not a result from a limited number of sales points, but by bad distribution of people. Smartender is the “buien radar” for crowds at festivals. Where are they now and when can you expect them? Based upon well calculated predictions, Smartender gives insight in where ques will appear and will advise you beforehand to get your drinks or burger early or just a bit later so you don’t have to wait in line.


For the ADE Hackathon, Team Hoodie came up with a recycling rewards mobile app and an integrated data management platform for festival events. The mobile app rewards users when acting in a sustainable way. The data management platform would provide analysis and comprehensive visualization of festival data, including carbon dioxide emissions tracking.

OV Refund

Who knew that you can get a refund of 50% when you had a delay with the train? Then you, and 15.599 other travelers are helped. OVrefund makes claiming your refund as easy as checking out!

Getting a refund used to be an energy draining process based on a paper form, but now this is a digital process. Now OVRefund will look at all your trips of the past three months and checks them for delays. And, we will continue doing this for all your next trips, every three months. So the next time you check out and had a delay you will get your money back automatically, and we can make it easy to donate a part of your refund without leaving our site/app.

We estimated that we can reclaim 50 million euros for our customers per year. We force the operator to be more punctual with their trains, which means we are indirectly making public transportation more convenient and we can transform car drivers to train commuters, also when going to festivals.

Get Wyse

We made a chatbot within Facebook Messenger where you can receive information and ask questions regarding your entire festival experience. From time tables, to information about food trucks, to donations of your digital coins to a charity. It could all be done in one central environment. Get Wyse offers you a comprehensive source for all the questions and needs that you have, and thereby enhancing the experience of the festival visitor.