The Challenges

Can you solve on one of the five main challenges brought in by the festival industry? Use technology, provided data and your creativity to help Dance Festivals improve through innovation.


1. Sustainability

Partners: Greenpeace, DGTL

A more sustainable world is one of the ultimate objectives of Greenpeace. And wouldn’t it be great if the festival scene would contribute to this goal as well. If both festival organizers and visitors would be more actively involved in sustainability. Then they could play their role in a more sustainable world as well.  

For DGTL “sustainability” is nothing new. Actually; it is obe of their core values. They are trying to make the festivals as green as possible, but there is always room for improvement. For DGTL it is important to see where their footprint comes from and how large it really is. And the same goes fort he festival visitors. DGTL is really looking for ways to unlock information for both itself as the visitors…how can everybody become more aware of their impact on the environment and subsequently act on it.


  • CO2 dashboard
  • Better insight in cost vs benefits of acting sustainable
  • What is the Co2 footprint of festival visitors?

2. Brand Activation

Partners: Greenpeace, Kornuit

Large festivals means a lot of people at one place at the same time. And a lot of people means a lot of consumers and potential donators. Both Kornuit (Grolsch beer) and Greenpeace seek for ways to engage with all these people. To expose their brand, gain new customers or donators or to create awareness on a certain topic.

But are there also ways to measure the success of certain activation campaigns at festivals? How can we bring a certain topic or campaign to the attention of the festival crowd? They are there for a party, but how can we reach them in a positve way that also contributes tot he festival experience? Or how can we engage with festival visitors, in a way that we can connect with them when they are back home? 

Although with a different goal, both Greenpeace and Kornuit are looking for a connection with festival visitors. How can we help them create a better experience for the festival visitors, while at the same time reaching their own objectives?

Think about…

  • Location based special offers
  • Cool awareness campaigns around sustainability
  • On site data generating brand activation
  • How can we measure the effect of a Kornuit activation on site
  • smart tools to connect real time with the campaign while being at the festival

3. Data Connections

Partners: DGTL, ADE, Kornuit (Grolsch beer Brand)

For DGTL, ADE and Kornuit it is really interesting to see how behaviour of guests, visitors and consumers is influenced by all kinds of variables. There is a lot of data at hand about consumption, at what time and at what pace. Or when ADE tickets are purchased and from what country. How can we create new insights in consumer behavior by seeing these actions in light of…the weather for example. Could temparature boost sales of certain products at a festival? Help us get better insight in customer behavior, so we can serve them better.

Something else that ADE is interested in is how to give the ADE visitor an even richer ADE experience. All the great parties that the ADE partners host are just 1 part of the show. There is the also the ADE Conference program, the ADE Playground activities and a whole lot more that the City of Amsterdam has to offer. So how can you help ADE with giving its guests the best ADE experience?

Think about…

  • Is there a relation between consumption of food and beer?
  • What are drivers for busy bars or peak in sales?
  • Can we help food stands in boosting their sales when ther are behind? Could we offer discount on the fresh fries so there is less waste and a happy food cart owner?
  • Can we offer personalized programming of ADE activities?
  • Can we profile visitors in a way that we can make special offers for other Amsterdam activities?

4. Events & the City

Partners: City of Amsterdam, ADE

During the four days of ADE, parties pop-up at different times and locations than usual. And a lot of these locations are normally not even used for events. The dance scene takes over the city’s clubs, unused buildings and former industrial areas. As a festival, ADE is the ultimate example of using the city of Amsterdam in a flexible way.

The City of Amsterdam wants to experiment more with this flexible way of using the city. By using the city’s open data, we want to find other ways of describing the spaces and places the city contains. Can data help us find the perfect location for events like ADE? Which variables make the perfect party location: transit connections, accessibility, safety, the number of surrounding residents, sound isolation, the atmosphere and the views?

The City of Amsterdam is dealing with a large number of dance festivals and other events, in a increasingly crowded city. Help Amsterdam in maintaining these festivals in a smart way

Next to finding the right venues and hosting all activities, ADE finds it very interesting to see how their schedule and planning affects the city in real time: what is happening where during the festival, and how can we actively inform visitors and inhabitants with this information? 

Think about:

  • Given a set of variables, could a dashboard or algorithm find the perfect location in the city for a certain event?
  • Could data help determine whether the Olympic Stadium area is suitable for Kingsday festival, of the Scheepsbouwloods for DGTL festival?
  • Can we get real time heatmaps of ADE visitors in the city, and what could that teach us for picking next year’s venues?

5. Wildcard

Apart from the challenges stated, we of course want you to feel free to go all out…what are you missing in the current landscape of dance and festivals? Or what info are you looking for?

  • Time for a new DJ top 100 based on data (bookings, likes, etc)

  • How do you find easily where your favorite label, artist or genre is playing near you?
  • How can you help us scout new talent?

Go all out!